Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!
Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.
With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.
The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.
Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.
On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:
-How do I start a podcast for my small business?
-Is it too late to start a podcast?
-Do I need to be tech-savvy to launch a podcast?
-What is the best podcast equipment for beginners?
-How can I attract new listeners and grow my audience?
-How do I get more podcast downloads?
-What is the best podcasting strategy for business growth?
-How can I convert podcast listeners into paying clients and customers?
-How do I monetize my podcast?
-What can I do to improve my podcast's SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business!
Next Steps:
Check out the website: www.ThePodcastTeacher.com
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Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
149. How Should I Start My Episodes? | Podcasting Tips for Online Marketing
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FAQ Friday answering the podcasting question of "How Should I Start My Episodes?"
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Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
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Send me your podcasting question: www.ThePodcastTeacher.com/question
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Welcome to Podcasting for Solopreneurs and FAQ Friday where I answer a podcasting question in five minutes or less. Today's question is should I start with a pre recorded intro or go straight into the episode? This question comes from Stefan in the uk, host of the upcoming show Believe in your Business Mindset Tips for Solopreneurs. Ooh, I love that SEO and I am definitely going to need to check that out. Thank you so much for being a listener Stefan. This is a timely question because I just changed up how I do this. In my main Tuesday episodes I used to always start with the pre recorded intro and there's nothing wrong with that. I did that for over 120 episodes and you absolutely can do it that way. This method requires a teeny tiny bit more editing because you have to assemble the parts together.
That's usually not a big lift, but it is just something to be aware of. While it's not pre recorded, I do say it in real time while recording. I still start these FAQ Friday episodes with a standard intro each time. It's short and sweet, just like the episode. However, I recently started to begin my main episodes with a few sentences of episode specific context before I go in to the podcast intro. And that's because I'm preparing to start a YouTube channel. And don't worry, I'll have a whole episode about that coming up. But in my preparations, I'm learning how important the first 15 seconds are of a YouTube video.
If I want to use the same content on the podcast and on the YouTube channel, then I'd have to revise the version for video and that means more work. I want to work smarter, not harder, so I don't want to have to create two different versions. Therefore, I've changed to opening my podcast episodes with episode specific context and then getting to the intro after a few sentences. That's what I am personally doing, but there is truly no right or wrong. Do whatever feels best for you and if you have a podcasting question, click the Send me your question link in the episode description and I'll answer it in an upcoming episode. Until next time, Happy podcasting.
